The brand

Glowxie is a rapidly growing beauty brand with strong consumer appeal. Through strategic influencer campaigns and high-performing localised content, we drove increased awareness, engagement, and market traction.

STORES

12 stores

Sold out

Sold their foot cream out over 5 times within few weeks

Nr 2 sold brand

in one of the store over November period

In store activation

We have hosted Glowxie days for special occasions to build the community. We offered a charm bar for the store which meant a customer would get a charm with every bough foot cream and foot scrub

PR & INFLUENCERS

We created content with icelandic influencers and content creators that was used for paids ads through Facebook for some of the stores. We also activated organic content alongside that.

Store setup

In most of the stores since the success of this brand has been very good and we entered with a good stratgety we were places in the upper shelves in the busy isles of the stores.

What we did

  • Developed a localised influencer strategy tailored to the Icelandic market
  • Activated our network of content creators and influencers
  • Produced high-quality, market-specific content aligned with the brand
  • Focused on building authentic engagement and visibility

The Impact

  • Increased brand awareness and visibility in the local market
  • Strengthened brand positioning with Icelandic consumers
  • Built strong engagement through relevant, localised content
  • Supported the brand’s foundation for retail growth and expansion